Amazon Fashion offers thousands of digital try-on styles for both brands and customers on Snapchat
With their collaboration, Snap and Amazon Fashion are bringing innovative Virtual Try-On (VTO) experiences to millions of Snapchat users, expanding Augmented Reality (AR) for both businesses and consumers. The new Snapchat try-on Lenses feature thousands of Amazon Fashion’s popular Virtual Try-On Eyewear products, enabling Amazon brands to leverage their Amazon AR assets and showcase styles in a fun, interactive experience to millions of Snapchatters.
Customers will be able to explore, shop after digitally trying on thousands of eyewear styles directly on Snapchat.
“Amazon Fashion is always looking for new ways to collaborate with brands and create fun, innovative shopping experiences for customers, Millions of customers regularly use Amazon’s AR shopping technology across categories in our stores, with Virtual Try-On for Eyewear being a long-time customer favorite. We are delighted to partner with Snapchat and further expand AR shopping for both fashion brands and today’s new generation of digital shoppers”, says Muge Erdirik Dogan, president of Amazon Fashion.
The Shopping Lenses will be available through @amazonfashion’s Public Profile on Snapchat, in Snap’s Lens Explorer across the For You and Dress Up tabs, as well as in the Snapchat Camera Lens Carousel. Snapchatters can also browse additional products directly within the Amazon Fashion ‘store’ tab on the @amazonfashion profile on Snapchat, allowing customers to review thousands of products with the option to seamlessly link out to Amazon to purchase.
